The MLS side brought in the Hollywood star and soccer fan to kick off their inaugural "Send the Bulls" event.

• Penn kicks off the first-ever "Send the Bulls" event at Red Bull Arena
• New York Red Bulls continue to innovate in fan engagement strategies
• Red Bulls won their opening home game 2-0 against Nashville SC

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  WHAT HAPPENED?

  Actor and former White House staffer Kal Penn participated in the New York Red Bulls' inaugural "Send the Bulls" event during the club’s first home game of the 2025 season. The event at Sports Illustrated Stadium saw Penn engaging with fans and ringing the bell as part of the club's new initiative to connect with supporters.

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• WHAT THE CAMERA CAPTURED

• THE BIGGER PICTURE

  The "Send the Bulls" initiative represents a new approach to fan engagement for the New York Red Bulls, combining celebrity appearances with interactive soccer experiences. The club aims to attract a broader audience and strengthen its connection with the local community by involving a Hollywood star like Kal Penn. This follows teams like LAFC and a few other MLS teams that have managed to combine Hollywood star power as an on-field, pre-game attraction.

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  WHAT'S NEXT?

  After their first home game against Nashville SC on March 1, the New York Red Bulls take to the road next to face Atlanta United on March 9 before returning for back-to-back home games against Orlando City and Toronto FC at the Sports Illustrated Stadium in New Jersey.

Tags: Futebol
Category: News